Kyle Sandilands, is an idiot.

http://www.news.com.au/entertainment/story/0,28383,26052461-5013560,00.html

He just hasn't figured it out yet. He's still, after all the controversy of the past few weeks, so far up himself it's not funny. He has this ridiculous idea that he's seemingly indestructable and he can say whatever the damn he wants at anyone's expense. Go back a couple of years and it was moderately amusing. Now....it's just pathetic. No-one finds him funny. There's an initial bark of laughter at something he's said, mostly due to the shock factor, but then it actually sets in what just crawled out his mouth and people are left with an unsettling feeling of disgust and subtle horror.

I think the biggest mistake regarding Sandilands was letting him near a microphone in the first place. What may have started off as a sound investment has steadily declined into something that's more trouble than it's worth. His comments are crass and ridiculous. They'd perhaps be humourous if they actually made sense, but as of late, particularly his suggestions regarding weight loss and concentration camps, make it seem like Kyle is grasping at straws.

He's not alone however. There seems to be a consistant trend at the moment of 'shock' celebrities who are taking things just that little bit too far. The most obvious of these would be Gordon Ramsey and his 'jests' regarding channel 9's Tracy Grimshaw. I think part of the problem with these people is that they get so caught up in the moment that they forget where they are. Be yourself in the public eye, ok, if that makes you comfortable, but if you're presenting material to the masses, you have to consider that your audience won't always agree with you. They won't share your sense of humour and whilst these shock jocks might get off on crowd pleasing and 'suprising' their audience, people are getting a little bit sick of rising to the occasion.

It's becoming clear that there isn't much room for this sort of behaviour in the industry. What once was amusing and brought ratings, is now doing the exact opposite. As the world changes, so does people's humour. Kyle and his buddies need to be prepared to rise to the occasion (and know when to keep their mouths shut) - or dissapear back to whatever shady corner they came from in the first place.